Raising awareness

We actively raise awareness of the issues and impacts of missing persons through campaigns and media. Our aim is to inform and educate the Australian community about this significant issue. Throughout the year we promote preventative messaging addressing key groups at risk of going missing and dispel common myths about missing persons.

Community support for our awareness messaging is invaluable. Community education is a large part of our strategy to reduce the incidence and impact of missing persons across Australia.

Events

Each year we are involved in a number of events focussed on raising awareness of missing persons including:

National Missing Persons Week - first full week in August
International Missing Children's Day (Global Missing Children's Network) - 25 May
Day for Daniel (Morcombe) - last Friday in October

Our events are individually themed to support a message important to the sector. We also proactively target existing events to extend the reach of our communication messages.

Campaigns

We also organise a range of ongoing campaigns including community service announcements and messages which target those most likely to be affected by or become a missing person.