Day for Daniel

Day for Daniel is a National Day of Action hosted by the Daniel Morcombe Foundation (DMF) to raise awareness of child safety, protection and harm prevention. Held on the last Friday of October each year, it is about educating children and adults about keeping kids safe through child safety and protection initiatives. 'Wear Red and Educate' is the theme for the day.

The objectives of Day for Daniel are:

  • to educate children regarding their personal safety and empower them to 'Recognise, React and Report' when they feel something is not right.
  • to raise awareness about child safety and protection, and to promote a safer community for children.
  • to educate and equip individuals and communities with knowledge and skills to understand child safety and protection requirements and empower them to take action.
  • to honour the memory of Daniel Morcombe.

Day for Daniel is also an opportunity for Australians to make a statement that crimes against children are not acceptable in Australia. The DMF held the first Day for Daniel in November 2005.

This year marks the 14th Day for Daniel with events being held around the nation on Friday 27 October.

The AFP has worked with the DMF in support of Day for Daniel since 2006, and over the past three years has conducted educational tours (Capital to the Coast, Tweed to the Territory and Tour de Tassie) in partnership with the DMF to reach as many students, teachers, and carers as possible.

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2015 Capital to the Coast

The ‘Capital to the Coast’ tour was a joint initiative between the AFP and the Daniel Morcombe Foundation which took place in the week leading into Day for Daniel in October 2015. The Daniel Morcombe Foundation promotional truck, ‘Big Red’, toured primary schools from Canberra to the NSW South Coast delivering child safety presentations.

The tour started in Canberra on Friday 23 October and concluded on the NSW South Coast on Thursday 29 October. ‘Big Red’ stopped at various towns along the way including Queanbeyan, Braidwood, Batemans Bay and Narooma, to reach as many schools as possible and help educate kids on how to keep safe. Schools in the ACT who registered for Day for Daniel also had the exciting opportunity to secure ‘Big Red’ on Friday 30 October – Day for Daniel.

The educational tour was targeted at primary school students in grades four to six and aimed to educate children on how to recognise, react and report potential dangers and threats.

2016 Tweed to the Territory

The ‘Tweed to the Territory’ tour was a joint initiative between the Daniel Morcombe Foundation and the AFP’s Missing Persons and Cyber and Child Safety teams. Taking place in the two weeks leading into Day for Daniel in October 2016, the tour focused on providing child and cyber safety awareness presentations to local communities.

The educational tour was targeted at primary school students in grades four to six and aimed to educate children on how to recognise, react and report potential dangers and threats. Schools participating in the tour also received a ThinkuKnow adult presentation in the evening giving parents the same safety awareness information as their children.

The Daniel Morcombe Foundation promotional truck, ‘Big Red’, stopped at various towns along the way to reach as many schools as possible and help educate kids on how to keep safe. People were encouraged to look out for ‘Big Red’ as it travelled from Tweed Heads to Canberra and throughout parts of regional NSW from Tuesday 18 October to Friday 28 October.

As always we strongly encourage all schools to get online and register their school for Day for Daniel and join us in educating everyone about ‘Keeping Kids Safe’.

2017 Tour de Tassie

In partnership with the Daniel Morcombe Foundation, the Commonwealth Bank of Australia and Tasmania Police, the AFP is proud to again support Day for Daniel (Morcombe) through an educational tour of Tasmania, 'Tour de Tassie'.

Building on the success of last year’s ‘Tweed to the Territory’ tour, and the AFP’s role in reducing the incidence and impact of Commonwealth crimes against the person, the National Missing Persons Coordination Centre and 'ThinkUKnow' Cyber & Child Safety team will extend the reach of our child protection messaging by jointly facilitating a two-week (4-15 September) tour of Tasmania.

The two-week tour will incorporate the Daniel Morcombe Foundation’s ‘Recognise, React, and Report’ child safety program, in addition to the AFP’s ThinkUKnow cyber safety education program which will be delivered to parents, carers, and teachers in Hobart, Launceston, Devonport, and regional surrounds.

Focusing on the importance of personal and online safety, the tour will take place during National Child Protection Week (3-9 September), and will mark the 12th year of the AFP's support of the Daniel Morcombe Foundation.

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